Influence informatics is the combination of human behavioural sciences, machine intelligence and large scale data analysis, to develop a deeper understanding of how online and offline personas evolve, are shaped by the information environment and how this relates to the organisations decisions, attitudes and actions in the 'real world'.
Influence Informatics is our own re-thinking of how digital engagement and online
marketing can be improved by the application of our unique approach of combining data and human sciences.
We started with a simple premise that before being able to have an effective online influence, an organisation or individual first needs to know the persona that they are projecting.
How much better could you market your products and services if you knew what persona your audience really see when they interact with you online?
1. Understand the projected digital persona of your organisations
In the fast paced environment of the Internet, your key spokes-people and brand ambassadors are an increasingly important asset.
The amount of freely available text, video and streaming media information that can now be collected by web data scientists provides more than enough information for our highly experienced psychological profilers to create perspectives on how companies and their leaders are projecting themselves online.
We use proven techniques which have been used for years in the profiling of politicians, and other key public figures, to create detailed company narratives and profiles. These allow us to spot and predict how organisations and their leaders will react to both critical success and crisis situations.
2. Understand the potential pathways
Our Digital Persona Pathways approach is based on several years of research and practice into constructing psychometric and sociometric profiles of key leaders, politicians and high profile individuals. This allows us to identify not just the current status, but a range of possible trajectories of online brands and public personas, based on a range of scenarios.
The five assessment areas of personality, presence, resonance, reach, and reactivity, represent the set of measures which provide insights, and can integrate well into an organisations campaign monitoring.
We have two main service offerings: